Privacy policy
Privacy policy
INSTANT HYDRATION PRIVACY POLICY
Last Updated: September 1, 2026
Introduction
This Privacy Policy is provided by Instant Hydration Inc. (“Instant Hydration,” “we,” “our,” or “us”) to describe the Personal Information (defined below) that we collect in relation to your access and use of the Services, how we use it, with whom we share it and the choices available regarding our use of the information we collect. We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices. If you do not agree with this Privacy Policy, do not access or use any part of the Services or register for an account. Any terms not defined below have the definitions set out in our Terms of Use.
Updates to this Policy
We may update this Privacy Policy based upon evolving laws, regulations and industry standards, or as we may make changes to our business, including the Services. We will post changes to our Privacy Policy on this page and encourage you to review our Privacy Policy when you use our Services to stay informed. If we make changes that materially alter your privacy rights, we will take appropriate measures to inform you, consistent with the significance of the changes we make. If you disagree with the changes to this Privacy Policy, you should discontinue your use of the Services.
Children
You must be at least 18 years old to use the Services. The Services are not directed to or intended for use by minors. If you are under 18, do not use or provide any information through the Services. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at the information included below.
Personal Information We Collect
We collect certain information from you by which you may be personally identified, such as your name, last name, email address, phone number, address, and payment information (“Personal Information”) when you use our Services. While we do not collect traditional sensitive categories like Social Security numbers or financial account credentials, any voluntary health, dietary, or taste-preference feedback you provide during focus groups or research studies will be treated with heightened confidentiality and protected in accordance with applicable state laws.
You may opt-in to receive SMS notifications from us in order to receive order updates and marketing information from us. SMS notifications will only be sent to you to fulfill the purpose for which you have shared your phone number with us. We only share your phone number with third party services like Attentive, who help us send SMS notifications to you. You may opt-in to our SMS delivery services by entering your phone number when prompted at check-out, or by sending a message to the phone number specified on the SMS Policy included in our website.
Information We Automatically Collect
When interacting with our website or sending text messages, we automatically collect certain data about your device. This includes details about your internet browser, IP address, time zone, and specific cookies installed on your device. As you navigate our site, we also gather information about the specific pages or products you view, the websites or search terms that directed you to us, and your interaction patterns with our site. For text messages, we collect your phone number and mobile carrier details.
We utilize the following methods to automatically collect this data:
Cookies: Small data files placed on your device, often containing an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.
Log Files: These track website activity and compile data including your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
Web Beacons, Tags, and Pixels: Electronic files that record information about your browsing behavior on our site.
SMS Messages: Text or media messages exchanged to facilitate communication between customers and our company.
We also employ third-party data providers to obtain known marketing and social information using your email and/or phone number. This helps us enhance our products and customer experiences. You may opt-out of the collection and use of information for ad targeting from certain providers by visiting: https://optout.aboutads.info/?c=2&lang=EN
How We Utilize Your Personal Information
We use the Personal Information we collect from you in the following ways:
To provide and maintain the Services;
Provide you with customer service;
To manage our third-party service providers and the services they provide to you;
To manage your account;
For the performance of a contract and the development, compliance, and undertaking of any contract you may have with us;
To personalize your experience on the Services;
To manage your requests;
To provide you with certain discounts and promotions;
To process your transactions;
To communicate with you, including to provide you with marketing communications;
To screen for and investigate potential risks and fraud in our systems;
To optimize our Services;
To conduct market research, focus groups, and gather consumer feedback (e.g., taste preferences and product performance) to inform product development, reformulation, and overall business strategy; and to contact you with invitations to participate in such research;
To comply with legal obligations; and
To establish, exercise, or defend a legal claim.
We use Cookies and similar technologies that automatically collect your information to:
Authenticate you and protect your account;
Remember user preferences;
Enable plugins that allow you to share information on social media platforms;
Deliver and measure advertising; and
Analyze traffic and trends through the Services.
Sharing Your Personal Information
We share your Personal Information with third parties to help us utilize it as described above. For example:
We use multiple third-party customer support tools
We employ various analytics tools to understand customer behavior
We use third-party secure credit card tokenization for safe storage of payment information
We transmit necessary order data to our distribution centers and shipping carriers
We employ third-party research, survey, and analytics vendors acting strictly as our Service Providers or Processors. We may share limited contact information (such as your email address) with these vendors solely so they can invite you to participate in focus groups or product feedback sessions on our behalf. These vendors are contractually restricted from using, selling, or sharing your Personal Information for their own commercial purposes. We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.
Notice of Sale or Sharing for Targeted Advertising
Under the privacy laws of California, Colorado, Connecticut, Texas, and other states, appending third-party demographic data to your profile and using ad-tech tracking pixels (such as those from Meta, Google, and Amazon) may qualify as “selling” or “sharing” Personal Information for cross-context behavioral advertising. We engage in these practices to optimize our marketing efforts. You have the right to opt out of the sale or sharing of your Personal Information for these purposes by clicking the “Do Not Sell or Share My Personal Information” link at the footer of our website or by broadcasting a legally recognized opt-out preference signal (like the Global Privacy Control).
Targeted Advertising
As mentioned, we may use your Personal Information for targeted advertisements or marketing communications we believe may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using these links:
Facebook & Instagram: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Amazon: https://www.amazon.com/adprefs
You can also opt out of some services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.
Text Messaging Policy
Please refer to our SMS Policy for information on communications, messages, and service rates.
You may choose to receive SMS/text information from us through your mobile device. You may unsubscribe at any time by replying STOP. By opting into our SMS service, you consent to receive mobile text alerts using automatic telephone dialing systems. Standard messaging and data may apply depending on your mobile carrier and plan. Consent to receive marketing text messages is not required as a condition of purchasing any goods or services. We are not liable for delayed or undelivered messages. After opting out you will no longer receive SMS messages, unless you opt back in. You may receive additional messages after opting out to confirm you have unsubscribed.
Do Not Track
While we do not alter our website's data collection and use practices when we detect older, non-standardized Do Not Track signals from your browser, we do recognize and automatically honor standard Universal Opt-Out Preference Signals (such as the Global Privacy Control) where required by applicable state law.
U.S. State Privacy Rights
Your Rights to Your Personal Information
In certain U.S. states, including but not limited to California, Colorado, and Virginia, consumers have certain rights with respect to the collection and use of their personal information. Those rights vary by state, but are often similar in nature, and continue to evolve as additional states adopt similar privacy laws. As required by applicable state law, we provide detailed information below regarding the data subject rights available to you.
You have the following rights with regard to your personal information:
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The right to access the personal information that we have collected about you.
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The right to know whether your personal information is sold or disclosed and to whom.
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The right to say no to the sale of your personal information.
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The right to opt out of the sharing of your personal information.
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The right to request that we delete all or some of the personal information that we have collected on you.
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The right not to be discriminated against based upon your exercise of your privacy rights.
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The right to equal service and price, even if you exercise your privacy rights.
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The right to ask us to transmit your personal information that we have collected on you to another provider (where technically feasible).
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The right to request that we amend any of the information that we have collected about you.
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The right to withdraw your consent to the processing of your data.
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The right to request that we restrict the processing of your data.
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The right to lodge a complaint regarding our collection, sharing and processing of data with competent authorities in the proper jurisdiction.
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The right to stop receiving unwanted direct marketing.
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The right to limit the use and disclosure of your sensitive personal information.
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The right to receive the personal information that we hold about you in a portable and, to the extent feasible, a readily usable format that allows you to transmit this information to another entity.
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The right to opt out of profiling or solely automated decision-making that produces legal or similarly significant effects, where required by applicable law.
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Where required by applicable law, we will recognize and honor universal opt-out preference signals (such as the Global Privacy Control) as a valid method of exercising your opt-out rights.
Exercising Your Rights
You have the right to submit requests related to the personal information we have collected about you. You may make such a request up to twice in a 12-month period, unless applicable law provides otherwise. Please note, there are circumstances when we may not be able to comply with your request. For example, we may not be able to verify your request or we may find that providing a full response conflicts with other legal obligations or regulatory requirements. We will notify you if this is the case.
You may exercise the rights specified above by submitting a consumer request to: [Insert designated request method(s), e.g., toll-free number, email address, or web form]
We will need to verify your identity prior to effectuating your request. To verify your identity, you will generally need to provide us with the following information with your request:
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Name;
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Phone number;
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Email address.
Depending on the sensitivity of the information requested and the requirements of applicable law, we may request additional information to verify your identity, or may decline to act on a request if we cannot reasonably verify the identity of the requester.
Please note that we may be unable to process your request if you do not provide us with the above information.
You may also designate an authorized agent to exercise your rights on your behalf. You may designate an agent via any of the ways used to submit requests on your behalf. We will request the agent to verify that he or she has the authority to submit requests on your behalf. We will do so by asking the agent to submit the following information:
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Valid power of attorney;
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The requester's valid government-issued ID;
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The authorized agent's valid government ID.
Please note that we may not be able to process your request if your designated agent and/or you do not provide us with the above information.
We will respond to consumer requests within the time period required by applicable law, generally within 45 days of receipt. Where permitted, this period may be extended once by an additional period when reasonably necessary, and we will notify you in writing of any such extension and the reason for it. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial. Where required by applicable state law, we will also provide you with a means to appeal our decision. If your appeal is denied, we will provide instructions on how you may contact your state Attorney General or other applicable regulator to submit a complaint. Normally, we do not charge a fee to process or respond to consumer requests. However, for residents of certain states or countries, we may charge a fee if the request is excessive, repetitive or manifestly unfounded.
Complaints
You have the right to lodge a complaint regarding our collection, use and sharing of your personal information by contacting us at the following contact information: [Insert complaint contact method, e.g., email address or mailing address]
Accountability
The following person is accountable and responsible for our privacy practices and procedures: [Insert name and title of accountable individual]
Location of Data Processing
Our data processing activities take place primarily in the United States. We may also engage service providers or affiliates who process personal information in other locations, in accordance with applicable law.
Non-Discrimination
We will not discriminate against you for exercising any of your data subject rights. We do not charge a fee to process or respond to your Verifiable Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
In addition, you agree to our Messaging Terms and Messaging Privacy Policy.